Hey! I'm a creative, open-minded and tech-enthusiastic student from Berlin. I'm currently pursuing a PhD in Generative AI at TUM.
EDUCATION
Technical University Munich
Ph.D. Candidate GenAI and Music
Begin: 11/2024
Leveraging Generative AI and advanced music adaptation methods to enable music modification and audio thumbnailing for automated marketing asset generation
Co-Author of 'Valuable visual variety: How temporal dynamics of visual features in video ads affect ad effectiveness', currently in the second revision at Journal of the Academy of Marketing Science (FT50). By applying machine learning techniques to over 3,000 video ads across multiple media channels, the study identifies an inverted U-shaped relationship between visual variety and ad effectiveness, offering valuable insights into optimizing digital video content.
Technical University Munich
M.Sc. Management and Technology
10/2022-10/2024
Grade: 1.3
Master thesis at GenAI Lab (highest possible grade - 1.0): Exploring the In-Context Learning Ability of LLMs to create Synthetic Personalities; I performed a large scale experiment using SOEP microdata and open-source LLMs (Mixtral 8x7b) to using Python
Technical specialisation in informatics (major) with focus on Generative AI and ML
Technical University Berlin
B.Sc. Industrial Engineering and Management
10/2017-02/2022
Grade: 1.6
The interdisciplinary degree combines technological, economic and social aspects. It allows a strong individual focus, in my case: Information and Communication Systems
Bachelor thesis: Political Microtargeting on Facebook during the European Election 2019; I performed a large scale data analysis on the Facebook Ad Library dataset using Python, PostgreSQL and Tableau
Hillbrook Anglican School, Brisbane/Australia
Rotarian Exchange Year
07/2014-07/2015
Cultural exchange with Rotary and attendance of grade 12
Weinberg Gymnasium, Kleinmachnow
Abitur
09/2010-06/2017
Grade: 1.2
Advanced courses in Mathematics, Geography, Biology, German and English
WORK EXPERIENCE
TUM Finance and Accounting Selected Talents (TUMfast)
Scholarship Holder
10/2023-current
TUM Finance and Accounting Selected Talents (TUMfast) is a scholarship for outstanding students of the TUM School of Management interested in finance, accounting, and controlling.
Chair for Digital Marketing, Munich
E-Scout Generative AI
05/2023-08/2024
Student assistant for the Chair of Digital Marketing under the direction of Prof. Jochen Hartmann. Research areas include: multimodal digital advertising and algorithmic fairness with a focus on human-machine interactions using Generative AI.
Analysis of unstructured data, implementation of computer vision models such as ResNeXt, extensive web scraping with Selenium; implementing Generative AI for digital marketing research.
Epoque Designs
Freelance, Munich
Web developer
09/2022-current
Offering end-to-end web development services to clients, including conceptualisation, user mapping and sitemaps, designing of components and implementation in Webflow
Developed and maintained positive relationships with clients, ensuring timely delivery of projects within scope and budget, while providing ongoing support and maintenance as needed
Created automated KPI dashboards for the Fulfilment Acceleration team to improve the speed of Amazon orders in all marketplaces in Europe using AWS based data pipelining, data extraction (SQL) and data visualisation (Excel and Quicksight).
Supported business-decision processes by identifying speed improvements as well as cost-reduction opportunities related to capability questions in Amazon's Fulfilment Centers using large-scale data analysis (SQL, Excel and Python) - E.g. Identified cost-reduction opportunity of €2.4 Mio. per year by analysing and optimising night-shift patterns in Spanish FC's
Scholz Elektrotechnik GmbH, Berlin
Working Student - Digital Transformation
04/2021-02/2022
Designed and implemented the new website for Scholz Elektrotechnikusing Webflow. Scholz Elektrotechnik is an electric company with 35+ employees in Berlin working with companies like EDEKA, SAP and RBB. The new website led to a strong increase in applications for the apprenticeship positions for 2022, which was the main goal for the new website.
Contributed to a new web presence, which includes LinkedIn, Xing and Google Business; Created new presentations for the company
IL Innovationslabor GmbH, Berlin
Working Student - Business Consultant
04/2019-06/2020
Contributed to business plans, financing plans and strategic human resource planning for clients (national/German and international/English) using Excel and Word which resulted in successful fundings for numerous startups
Performed extensive market research and technical research for clients; participated in client workshops and technical-scientific consultations for innovation projects
BMW Bank, Munich
Intern RPA and Business Analyst
08/2018-09/2018
Modelled and analysed a business process from the customer service department and automated it using UI-Path. This resulted in an 80% decrease of the workload caused by this task for the team
Independent development and deployment of this automation software to fulfil the customer service process
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